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New Year, New Brand

What is a “Tech Potato”?

In 1992 I coined the term “Desk Potato” while designing a satellite receiver that displayed satellite TV in a window on a PC. After the Mosaic web browser was released in 1993, I started a site called  The Desk Potato home page talking about the shift to the desk from the couch.

The eighties had the “Couch Potato” (solanum tuberosum video locus), then as we came into the last decade of twentieth century, modern computer technology created a new improved version… The “Desk Potato”! (solanum tuberosum computare locus).

In 2012, spending all of your time at a computer no longer means being stuck at your desk.  Now all that you need is a piece of tech and the computer is with you wherever you go.

Now you see them everywhere, oblivious to their surroundings, engrossed in the tech in their hand, on their wrists, or in their pocket. The 21st century variant is no longer tied to a single location.

The potato is now mobile, stuck to the tech wherever that may be.

Tech Potato (Solanum tuberosum locus mobilis)


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